GIRLSWORLDBANK>som is the most exciting idea we've ever heard In 5 generations of journalism and community building

Idea sustainability of humanity will depend on girls as job creators

Exciting - it still needs a billion girls to help it happen

Where did idea start? While there are different cultural views of someting so briliantly human, I first heard about when members of china's quarter of a billion girls shared ideas with the world's number 1 investmnt partnership in girls that used to be hubbed solely out of Bangakdesh but is now to be found wherever the most courageous girls and boys are to be found linking in solutions to sustainability goals -

partnering 7 billion peoples' S-goals-Goal 17

Thursday, December 31, 1970

why weak teachers and costly marketers cause wars

The big lesson of world war 2: the era of markets defined by empires, big get bigger manufacturers and endless extraction of carbon and other natural resources could not renbnew future generations and culd not sustain more than about a quarter (the then developed world)

ironically this meant that the banking that the old rich world used needed to be increasingly replaced by something different

hence the need for new infrastructure investment banking and as we explain below new universities

the big lesson of moon landing - doubling every 7 yeras from 946 of spend in connectivity technolgiues would continue to 2016 por beyond- (2**10) thats over 1000 fold- hence millennial would be the most exciting geretaion to grow up in - dependoing on their parents investment they would see the beginning of the end of the hiuman species or how to race toiwards ending poverty and sustaining human race with mother earth's abundant resurces provided renewable systems are designed bottom up and openly the way nature's evolutionary rules connect the planet

hence the need for edutech and fintech wizards who get big data small, and world's best knowhow must be locally distributed in any market whose putrpose has life critical impacts
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when young people dont understand costs of the whole value chain or a market - they cant see where markets are compounding poverty or other exponential risks to sustainability

therefore if leaders truly mean valuing a world round 17 sustainability goals by 2030- the half of the world aged under 30 needs to learn now by being able to click to every component of a markets costs and profits - and to redesign those markets that excluding communities poeple and the next generation from a thriving livelihood

worse more and more marets are changing to value that is more knowhow than thing consumption based; these knowhow markets should be maimisng free open source knowhow and minimising proprietart costs-

western universities and whole education systems that grow up to them have completely missed the plot - so when america says it has lost manufactring jobs what it really means is the brands that manufactired thkings took too much quarterly profit for their shaerholders and not enough value for everyone involved in the total value chain - no wonder the majoroity of hukan beings wanted that model chnaged and now sees the east as the place to bencmark value with

solutions - new universities value youth s livelihoods- they start by making scosts of marekt and learning trasnparent across whole value chians

My blogs

preparing youths greatest education summits 43weeks.com aka youthglobalaffairs.com

EconomistDiary.com summits where leaders of new banking and win-0win trading maps help change world back to sustainability and include youth in changing curricula or beyond classroom delivery system

Chinathanks.com notes on 100+ national leaders braostorming and project partnerships with china

Wednesday, December 30, 1970

anatmoy of markets

markets are networks of productive and demanding realtionships
historically lots of costs of components of markets have been hidden - we do not see this as compatible with goals of sustainability generations

look at the biggest player in a market - what purpose would the world moss if this did not exist and is there a trasparent win-win audit inbteggrating the trust of any constituent who you beleve is critically sustained by their relationship (supply or demand) with market

markets can be analysed by 4 ;points of sale
sells a thing for sonsumption
sells a thing that is a component of another market's sale
sells a service ie main value is cuslomised by local human team (consider 2 types of franchose - those designed so most opr all value stays with the local serving team or their community; those where most value is extracted to some owner)
sells knowhow (ie value depends on whether buyer can iuse to co-create value)

markets also are defined by 1 what things need to be physically distributed eiether in making the thing to be sold or in delevering it 2 what is distributed electronically (ie has next to no exra costs of delivering once users access platform)

markets are also defined by costs of getting to know of specific purchase opportunity and who is seen to buy - part of fashion value- between 1950 to 2000 television advertising became an ever increasing cost in many markets -unsustainably so - note ecommerce markets offer an opportunity to go beyond markets where the main cost is advertising

where something has limited number of current sales- costs to te purchser may be defined by auction or other way supplier varies price

markets are also defined by costs of waste; waste can include addiction of people or depression of society caused by costly or intentionally low-trust marketers

markets can be impacted by both sensible regulations ( proof of safety before being sold) and political vested interests (usually disastrous to societies in long term)

markets can be impacted by cost of innovation - this depends on extent that innovation people really want is associated with market/purpose]]its worth checking in deep detail on diferences between thing, service and knowledge markst as many legacy assumption ois big thing production still impact ways marketing profession itself makes money (often in ways that do not proact with major social chnages that need sustainability may need)

for more detailed references see
world class brands; brand chartering; triple special issue of journal of maketing management 1999 - brand reality
chris.macrae@yahoo.co.uk